The Future of Performance Marketing: Why Data Isn’t Enough Without a Story
Working in marketing for over a decade has taught me a lot about trends that come and go, and others that are here to stay. One of the biggest shifts we’ve seen in the last several years is the rise of performance marketing. Everything is measurable now—from clicks and conversions to scroll depth and customer […]
From Toronto to Global: How Local Influencer Strategies Can Scale Internationally
When I first stepped into the world of digital marketing over a decade ago, the landscape looked very different. The idea that a local influencer—a fashion blogger snapping photos in downtown Toronto or a food reviewer trying every café along Queen Street West—could shape global brand strategy would have seemed far-fetched to most. But today, […]